Wine Way Lab
We will help you find an idea, bring it to life, and become the founder of a WineTech startup
FEB 3 — APR 6, 2O25
Why did we choose wine as the program theme?
THE WHY
What exсiting experiences can new technologies bring to the wine world?
In our lab, we will help you bring to life new ideas, products, and services related to anything around WineTech, from wine cultivation to distribution, tasting, etc. Whether your target clients are individuals or large corporations, we’ll help your idea find its audience.
Wine is one of the oldest drinks. It was associated with the culture and mysteries of ancient civilizations. According to the Greek legend, the appearance of man is associated with Dionysus, the god of wine.
WineTech is a young, fast growing industry in Russia and the world, where traditional business models are giving way to innovative approaches, spurred by the global transformation of consumption with the focus shifting to online.
Why participate in the program?
JOIN US
Your own startup
1
You will be able to launch a startup in a promising area with the help of experienced experts.
It's an experiment!
2
We are all researchers here. Our program is a space for collaborative and creative work.
New acquaintances
3
You will meet interesting people and experts or maybe your future co-founders.
More than education
4
Lectures are just a small part of our program that will help you implement your own business idea.
Program
THE HOW
Practical lectures from experts about wine and features of its production; sales and distribution; wine tourism; the role of a sommelier an more.
Also, idea generation, team building and various tools for validating ideas.
Also, idea generation, team building and various tools for validating ideas.
September
Development of ideas and mentor support. Workshops on various tools to help validate an idea:
— Protopersona + Value proposition;
— Customer development;
— Business model + Monetization;
— UX / UI;
— Rapid prototyping;
— Start without investments.
— Protopersona + Value proposition;
— Customer development;
— Business model + Monetization;
— UX / UI;
— Rapid prototyping;
— Start without investments.
March
Continued communication with experts to test your idea. Working on presentations and pitches.
Demo day: the final event of the program where participants present their business ideas to market experts.
Demo day: the final event of the program where participants present their business ideas to market experts.
April
This is how it was in 2020
NOSTALGIE
That's how we first met on zoom all together
60 incredibly interesting participants entered the program to find and implement their idea
Our offline events
Online is great but nothing can replace meeting offline, brainstorming, and various events with your team
Online work
The program is built not only on lecture material, so get ready to actively engage
TAKE A PEEK AT WINEWAY LAB IN 2020
A few reviews from Wineway lab 2020
WHAT THEY SAY
- A wonderful program in which everything is simple and clear. Professional lecturers, support from the organizers, communication with experts and gaining practical skills. The program helps to change thinking, learn to be responsible for yourself, the team and the project. During the training, you can really launch your startup, get recommendations, direction and development strategy. It is important that you launch your startup yourself, and do not expect vague results from someone. Thanks to the organizers and lecturers, whom I met during the program.Anastasia GrigorenkoInsurance company VSK, product manager
- I participated in Wineway 2020, I came with a formed interest in the wine market and a desire to build a business in this area. During the program, I found 2 co-founders, with whom we went through a demo and made an MVP.
I would like to note the structured (courses, tools, communication) and very comfortable work with mentors and the cool selection of participants.Alexey Pogorelets - I participated in the 2020 acceleration program during the start of the pandemic. During my work at the accelerator, I met interesting participants and together with them I managed to take a different look at the WineTech field and find myself in it. We worked on a startup as part of an international team and are still moving forward together in its implementation. Thanks to the laboratory for the "quality kick"!Vlad ZholudevSommelier, co-founder of Dead Poets Bar
- Wine. New acquaintances. Useful knowledge. Great experience.
The Wine Way made it possible to find like-minded people, turn an idea into a business-project, pivot the project and not forget about it after the completion of the program. Expectations met reality!Vyacheslav DyachenkoMiddle developer at Talenttech
Our lectors and experts
THE TEAM
F.A.Q.
WE'VE GOT YOU COVERED
Participant:
Great program, but how much does it cost?
Wine way lab 2.0:
The program is totally free. We only take up to 3% share if you open your company during or after the program. But the competition will be high: last time we had 10 people per seat. So please fill in the application thoroughly.
Participant:
Do I need an idea or expertise in wine to be selected for the program?
Wine way lab 2.0:
No, you don't need either. You can come with a desire to make a wine startup, and we'll help you to immerse yourself in every aspect of the industry as well as to assemble a team, find an idea, validate it with experts, and turn it into a business project.
Participant:
Well, we'll come up with a startup, then what?
Wine way lab 2.0:
Then we'll tell you how to develop your ideas. The wine market is ever-growing, and many programs around the world would be happy to work with a good startup. For example, you can apply to our accelerator: we invest and provide help entering the French market.
Participant:
Why do you do that?
Wine way lab 2.0:
We invest in the startup community because it fuels our fund and accelerator. Also, we are serious wine-lovers and are simply happy to be the first users of great wine startups!
Apply now
APPLICATION CLOSES ON NOV 18, 2O24
