Why we chose wine as the theme of the program?
Wine is one of the oldest drinks. It was associated with the culture and mysteries of ancient civilizations. According to the Greek legend, the appearance of man is associated with Dionys, the god of wine.
WineTech is one of the young but fast growing industries both in the world and in Russia. Traditional business models are beginning to give way to innovative approaches, and the current situation with the global transformation of consumption and shifting focus to online will only deepen this trend.
How much interesting can new technologies bring to the wine world? In our lab, we will help to bring new ideas, products and services to the WineTech industry. This may be related both to the cultivation of wine and its distribution, tasting, etc. Individuals and large corporations can become your clients.
You will be able to launch a startup in a promising area with the help of experienced experts.
Our program is a space for collaborative and creative work.
If you just want to learn more about the industry, then this is not for us. If your goal is to formulate an idea for a business and then implement it in the future, then apply.
Your own startup.
It's an experiment! We are all - researchers here.
It's NOT time killer.
Why you should participate in the program?
You will meet interesting people and experts or maybe your future co-founders.
Yes, we will have a large lecture block, but this is a small part of the program that will help in the implementation of your own business idea.
New acquaintances
It's NOT only an educational program.
Program
1
September
A large lecture block of practical information from experts about:
– wine and features of its production;
– sales and distribution;
– wine tourism;
– the role of a sommelier, etc.
+
– generation of ideas;
– team building;
– work with various tools for validating ideas, etc.
– wine and features of its production;
– sales and distribution;
– wine tourism;
– the role of a sommelier, etc.
+
– generation of ideas;
– team building;
– work with various tools for validating ideas, etc.
2
October
Continued work on ideas. Workshops on various tools to help validate an idea:
– Protopersona + Value proposition;
– Customer development;
– Business model + Monetization;
– UX / UI;
– Rapid prototyping;
– Start without investments, etc.
+ mentor support.
– Protopersona + Value proposition;
– Customer development;
– Business model + Monetization;
– UX / UI;
– Rapid prototyping;
– Start without investments, etc.
+ mentor support.
3
November
– Continued communication with experts to test your idea.
– Working on presentations and pitches.
– Demo day: the finale event of the program, where participants talk about their business ideas to market experts.
– Working on presentations and pitches.
– Demo day: the finale event of the program, where participants talk about their business ideas to market experts.
How was it last year?
That's how we first met on zoom all together
60 incredibly interesting participants entered the program to find and implement their idea
Our events offline
Online is great, but nothing can replace offline dating, brainstorming and various events in the company of your team
Online work
The program is built not only on lecture material, so get ready to actively engage
Look how it was in 2020
you will find information about lecturers and startups
click on :)
click on :)
A couple of reviews from Wineway lab 2020
- A wonderful program in which everything is simple and clear. Professional lecturers, support from the organizers, communication with experts and gaining practical skills. The program helps to change thinking, learn to be responsible for yourself, the team and the project. During the training, you can really launch your startup, get recommendations, direction and development strategy. It is important that you launch your startup yourself, and do not expect vague results from someone. Thanks to the organizers and lecturers, whom I met during the program.Anastasia GrigorenkoInsurance company VSK, product manager
- I participated in Wineway 2020, I came with a formed interest in the wine market and a desire to build a business in this area. During the program, I found 2 co-founders, with whom we went through a demo and made an MVP.
I would like to note the structured (courses, tools, communication) and very comfortable work with mentors and the cool selection of participants.Alexey Pogorelets - I participated in the 2020 acceleration program during the start of the pandemic. During my work at the accelerator, I met interesting participants and together with them I managed to take a different look at the WineTech field and find myself in it. We worked on a startup as part of an international team and are still moving forward together in its implementation. Thanks to the laboratory for the "quality kick"!Vlad ZholudevSommelier, co-founder of Dead Poets Bar
- Wine. New acquaintances. Useful knowledge. Great experience.
The Wine Way made it possible to find like-minded people, turn an idea into a business-project, pivot the project and not forget about it after the completion of the program. Expectations met reality!Vyacheslav DyachenkoMiddle developer at Talenttech
Our media partners
If you are interested in writing about us - we will only be happy to cooperate :)
Logos coming soon
Logos coming soon
Our lectors
It will be very interesting :)
- Timofey GolovinPartner Winno Moscow
- Anna ObukhovskayaPersonal sommelier,
Founder of the independent club "School of Wine"
And experts
These people are ready to help you develop your idea into a profitable business.
- Veronika KabanovaHead of special projects Winno
- Anastasia MakeenokIndependent startup expert, ex-Microsoft startup expert
Participant:
Great program, but how much does it cost?
Wine way lab 2.0:
На старте вы ничего не платите, но отбор будет высоким, поэтому, пожалуйста, уделите внимание заявке. На прошлой программе конкурс был 10 человек на место. The program is completely free. We take no money, but we take up to 3% share when you open your company during or after the program. We also help with this. But the selection will be high, so please pay attention to the application. In the last program, the competition was 10 people per seat. So we'll be very careful in selecting applications.
Participant:
Do I need an idea or expertise in wine to be selected for the program?
Wine way lab 2.0:
No, you don't need both at the start. You can come with a desire to make a wine startup, and we'll help you immerse yourself in anything related to wine. We can help you assemble a team, find an idea, check it with experts and pack it into a business project.
Participant:
Well, we'll come up with a startup, then what?
Wine way lab 2.0:
Then we'll tell you where to go with the ideas. For example, you can apply to us for an accelerator (we make investments and help to enter the French market), or you can apply to other accelerators. In any case - the wine market is constantly growing, with a good startup you can go to different programs around the world.
Participant:
Why would you do that?
Wine way lab 2.0:
We invest in the development of the startup community, because the funnel of startups into our fund and accelerator depends on it. In addition, we like the theme and are happy to be the first users of your startups.