Apply
Ru
En

Demo day
 WineTech Startup Lab

August 8 - 2020
Why wine ?


Wine is one of the oldest drinks. It was associated with the culture and mysteries of ancient civilizations. According to the Greek legend, the appearance of man is associated with Dionys, the god of wine.

WineTech is one of the young but fast growing industries both in the world and in Russia. Traditional business models are beginning to give way to innovative approaches, and the current situation with the global transformation of consumption and shifting focus to online will only deepen this trend.

How much interesting can new technologies bring to the wine world? In our lab, we will help to bring new ideas, products and services to the WineTech industry.
It's an experiment! We are all - researchers here;
The opportunity to meet interesting people and experts;
It's NOT a regular accelerator (too many of them, right?);
It's NOT an educational program (we're not just about lectures);
It's NOT time killer. It will be necessary to work a lot.
WineWay
The possibility to launch your own startup in a perspective and enjoyable industry.
Wine Way
The space of collaborative and creative work;
Program schedule
Week 1-2
  • Wine Industry in general;
  • What is wine and how it is produced;
  • How wine are tasted?;
  • Unusual wines and wine communities;
  • Wine bar culture.
Week 3-4
  • Protopersons;
  • Customer Developement;
  • Market research;
  • WineTech startups in the world;
  • Idea Generation Tools;
  • Laboratory of ideas.
Week 5-6
  • Expert sessions and testing ideas;
  • UX and UI Products;
  • Prototypes without code;
  • Gamification;
  • Business models;
  • Finance;
  • Startup packaging.
Week 7-8
  • Help in forming teams;
  • Preparing for the pitch;
  • Collaborative testing;
  • Final pitch.
8 full weeks: 16 June - 7 August
Demo day - 8 August
Any city in the world, 18+
Any higher education
The desire to launch the startup
The aspiration to develop the WineTech industry
Requirements for participants
The number of participants is limited
The whole program will be online
The tools that we will use
Trello
The main tool for assembling startup projects and sandboxes. There will be links to all other tools at once.
Slack
Group chats, shared chats, chats with experts and lecturers. There's communication that won't get lost
Zoom
All our lectures, master classes, formal and informal meetings will be here.
Google docs
And here will be created the main artifacts of future wine startups.
Lecturers
  • Tinofey Golovin
    Partner
    Winno Moscow
  • Vincent Petre
    Cofounder 33INSIGHTS (Bordeaux), ex-Accelerator Wine&Spirits, Food and Tourism
  • Evgeny Bogdanov
    Head of Strategic Development Simple Group, CEO of the Moscow Sommelier Association
  • Dodo-Alexander Knyphausen
    Partner of family wine estate VDP. Weingut August Eser/ Rheigau, Germany
  • Ekaterina Shpigel
    Founder of the most atmospheric wine bar in St. Petersburg - Do Immigration
  • Elena Kravchenko
    Director and sommelier
    Wine Experience Travel
  • Arseniy Dabbakh
    Partner RB Partners, Founder and Dsight owner

  • Olga Golovina
    Senior PR Manager
    Vinci Agency


  • Daria Khlopova
    UX researcher
    Sberbank


  • Grigoriy Oganesyan
    Associate Director M&A в KPMG
  • Diana Sirazi
    Correspondent of "Zvezda" TV channel
  • Olga Zakharkina
    Bacardi Quality Manager (Wines and Prosecco Martini)
  • Andrey Ivashencov
    Owner of prosecco Lumaca, Chief Innovation Officer in Yode Group, Microsoft Regional Director on Mixed Reality, expert on Mixed Reality
  • Eduard Astapov
    Co-owner of Zolotaya Balka, Managing director
And experts
  • Anastasiya Makeenok
    Independent startup expert, ex-Microsoft startup expert
  • Veronika Kabanova
    Program manager
    Winno Moscow

  • Irina Yashina
    Portfolio manager
    the Untitled ventures



  • Dmitriy Ognev
    Development director
    Tekora


  • Andrey Korshunov
    Director of Corporate Programs сenter IBDA RANEPA
  • Ivan Gorshunov
    Mentor Google for startups, creator of own prosecco
  • Olesya Kostrykina
    MTS Startup Hub Project Manager, Startup Communities Expert
  • Vadim Dmitriev
    Founder of Igrofсom, expert in gamification.
  • Araik Oganesyan
    Wine distribution expert
Media partners
PARTICIPANT:
How much does it cost?
Wine way lab:
The program is completely free, we take no money or share. So we'll be very careful in selecting applications. The competition for previous programs was 10 people per place. Answer the questions in the application in as much detail as possible.
PARTICIPANT:
Do I need an idea or expertise in wine to be selected for the program?
WINE WAY LAB:
No, you don't need both at the start. You can come with a desire to make a wine startup, and we'll help you immerse yourself in anything related to wine. We can help you assemble a team, find an idea, check it with experts and pack it into a business project.
PARTICIPANT:
Well, we'll come up with a startup, then what?
WINE WAY LAB:
Then we'll tell you where to go with the ideas. For example, you can apply to us for an accelerator (we make investments and help to enter the French market), or you can apply to other accelerators. In any case - the wine market is constantly growing, with a good startup you can go to different programs around the world.
PARTICIPANT:
Why would you do that?
WINE WAY LAB:
We invest in the development of the startup community, because the funnel of startups into our fund and accelerator depends on it. In addition, we like the theme and are happy to be the first users of your startups.
Our contacts
If you have any further questions, please do not hesitate to contact us - info@winewaylab.ru
We will gladly answer all your questions!